Last week the team at Traverse took part in an Easy Read training day with Estelle Bloom at Making it Clear.
The training was a first step on our journey to start producing easy read information for the different people that we engage and support through our work – whether that be for people with learning disabilities or with other conditions that affect how they process information.
It also reinforced our belief that inclusive approaches and practices is the benefit to everyone, not just the people that it is traditionally seen to support.
Below are three lessons that we learnt/relearnt(!), which we are putting into practice to improve our work for everyone:
- The importance of prioritising information. It is easy to overload people with too much information and leave them confused, unempowered and discouraged. Always stop and think, “who is the audience?”, “what do they need to know?”, “what do they already know?”. Early engagement with target audiences themselves is often the best way of establishing this upfront.
- The benefits of clear writing. The longer your sentence, the greater the chance that you will lose your audience. We all fall into the trap of overly sentences or words for want to impress or fear of simplicity. Shorter sentences present clearer ideas, which help your reader to follow them.
- Graphs don’t tell the whole story. Statistics, charts, maps and diagrams should support communication, not be the only form of communication. All these forms demand interpretation by the reader. Lead with key messages that guide the reader, rather than expecting the reader to do all the work.
Do any of these chime with you, or do you have your own examples of where inclusive practices have benefited everyone? Join us on the LinkedIn Inclusive Engagement group and share your thoughts and stories!