Evaluating Online Solutions

03 April 2020

Evaluating Online Solutions

If you want to demonstrate the value of your digital solution to help develop a case for funding and scale your innovation, we can help you evaluate its impact. Equally, if you are interested in distilling learning and understanding how your work can be applied more widely, we can use formative evaluation to help define and replicate the approach. 

Defining clear and measurable outcomes for the project before implementation is essential. This might sound obvious, but we have observed that teams are often anxious to start delivering as soon as possible without ‘wasting any time’. Rushing into delivery often leads to inefficient use of time and resource further down the line. This normally happens because members of the same team or partners collaborating on a project don’t have a common understanding of what a given digital innovation is meant to achieve. This lack of clarity often means that teams are unable to put in place a set of metrics that would enable them to collect solid data and evidence impact effectively. We often observe a last-minute scramble for evidence which could easily be avoided by investing time in a clear project definition. Agreeing on a set of outcomes can help align efforts and resources on your team.

Our digital innovation framework outlines core outcomes areas that tend to be the focus of service digitalisation projects, in particular, costs savings, service improvement, personalisation and convenience. This can provide a starting point for to focus our discussions on project outcomes and impact.

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We can help you articulate what success looks like through the development of a theory of change and outcomes framework. The former will allow you to visualise your project journey, the latter will define key success indicators and data capturing tools. We can then help you collect and analyse data to document key success factors and areas for improvement. 

Finally, we can help you think about potential avenues for further replication and scaling. Our approach to evaluation is formative. This means that we are able to adapt our frameworks to changing priorities during delivery and capture learning throughout the process. This allows us to distil learning as the project is implemented and identify enablers and barriers to delivery. At Traverse, we use evaluation as a tool to codify successful approaches for wider replication and learning.

Ultimately, Traverse’s approach to evaluation can help you:

  • Maximise and demonstrate impact for scalable change
  • Develop a strong narrative to advocate for more funding
  • Distil learning and identify key ingredients for success
  • Learn from challenges along the way and share best practice with fellow colleagues and institutions.

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